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Analytics
Last four weeks
Filter
Total revenue
AED 4.03M
+12%
Avg. branch score
78
+7
Net margin
23.5%
-2.1%
Total
Off plan
Secondary
No. of deals
32 → 34
Net margin
26.2% → 27.6%
Conversion rate
18.1% → 18.7%
CPL
AED 1.2K → AED 1.1K
CPC
AED 14.5K → AED 14.1K
Area specialists
42 → 43
Revenue
4.03M (100%)
Marketing ROI improving (4.1x).
Cost per Conversion rising in Mirdif (AED 15K). Google Ads top channel (AED 4.1M, +12%).
Marketing spend in Mirdif
CPC +24%
Review staffing in Dubailand
Score -2%
Staffing ROI
3.5x
+12%
Marketing ROI
4.1x
+27%
May 2025
Jun 2025
Total Revenue
3.5x
+12%
4x
2x
0x
May 2024
Jun 2025
CPC
AED 4.25K
+12%
Leads per 1K AED
120
+12%
Net margins
+12%
Compare net margins across branches to identify top and underperforming offices
Downtown Dubai
Dubai Marina
JVC
Mirdif
Dubailand
1M
500K
1M
500K
Jun 2025
f
Top performing
+12%
Rank top-performing agents, branches, or marketing channels
Agent
Channel
Branch
Name
Aisha Rahman
Omar Al Farsi
Sara Al Jaber
Khalid Mansour
Mohammed Rafiq
Layla Ahmed
Branch
Downtown Dubai
Dubai Marina
JVC
Dubai Marina
Mirdif
Downtown Dubai
Deals
18
15
14
10
9
8
Conv.
22.5%
20.3%
19%
18.2%
20%
18.7%
Revenue (Gross)
AED 1.17M
+12%
AED 930K
+7%
AED 812K
-4%
AED 616K
+11%
AED 531K
-3%
AED 486K
-1%
Conversion funnel
Leads
4,263
42% CR
CPL
AED 160
Qualified
1,764
35% CR
CPL
AED 340
Closed
618
14.7% Overall CR
CPL
2,450 AED
Deals closed by day of week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Downtown Dubai
Dubai Marina
JVC
Mirdif
Dubailand
Downtown Dubai
58 deals · AED 1.2M
100
+3
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Analytics
Last four weeks
Filter
Total revenue
AED 4.03M
+12%
Avg. branch score
78
+7
Net margin
23.5%
-2.1%
No. of deals
32 → 34
Total
Off plan
Secondary
No. of deals
32 → 34
Net margin
26.2% → 27.6%
Conversion rate
18.1% → 18.7%
CPL
AED 1.2K → AED 1.1K
CPC
AED 14.5K → AED 14.1K
Area specialists
42 → 43
Revenue
4.03M (100%)
Marketing ROI improving (4.1x).
Cost per Conversion rising in Mirdif (AED 15K). Google Ads top channel (AED 4.1M, +12%).
Marketing spend in Mirdif
CPC +24%
Review staffing in Dubailand
Score -2%
Staffing ROI
3.5x
+12%
Marketing ROI
4.1x
+27%
May 2025
Jun 2025
Total Revenue
3.5x
+12%
4x
2x
0x
May 2024
Jun 2025
CPC
AED 4.25K
+12%
Leads per 1K AED
120
+12%
Net margins
+12%
Compare net margins across branches to identify top and underperforming offices
Downtown Dubai
Dubai Marina
JVC
Mirdif
Dubailand
1M
500K
1M
500K
Jun 2025
f
Top performing
+12%
Rank top-performing agents, branches, or marketing channels
Agent
Channel
Branch
Name
Aisha Rahman
Omar Al Farsi
Sara Al Jaber
Khalid Mansour
Mohammed Rafiq
Layla Ahmed
Branch
Downtown Dubai
Dubai Marina
JVC
Dubai Marina
Mirdif
Downtown Dubai
Deals
18
15
14
10
9
8
Conv.
22.5%
20.3%
19%
18.2%
20%
18.7%
Revenue (Gross)
AED 1.17M
+12%
AED 930K
+7%
AED 812K
-4%
AED 616K
+11%
AED 531K
-3%
AED 486K
-1%
Conversion funnel
Leads
4,263
42% CR
CPL
AED 160
Qualified
1,764
35% CR
CPL
AED 340
Closed
618
14.7% Overall CR
CPL
2,450 AED
Deals closed by day of week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Downtown Dubai
Dubai Marina
JVC
Mirdif
Dubailand
Downtown Dubai
58 deals · AED 1.2M
100
+3